I am experienced team leader and senior executive with over 20 years’ experience working across global brands in private and public sectors, in both developed and emerging markets. Currently I Head up the Brand and Content team at New Zealand Trade and Enterprise, where I am responsible for NZTE’s brand development, content and storytelling for business audiences both in New Zealand and overseas. Prior to joining NZTE, I was Associate Director for Brand and Design at H+K Strategies UK (London) where I worked with clients across the Middle East, Asia, Europe and the United Kingdom, developing brand strategy and global marketing campaigns. I returned to New Zealand in 2014 and am passionate about enabling the success of New Zealand businesses in overseas markets, for the good of New Zealand.