Petra Jeffery
Advisor
Mohamed Bin Zayed University of Artificial Intelligence
Dr. Jeffery is a consultant and educator of corporate transformation and renewal in Dubai,, where she has resided for the past 12 years. Dr. Jeffery has been running innovation centers and incubation programs for the past 15 years. She is delivering selected courses in major universities in the Middle East and her second home, Vancouver in the topics of innovation, entrepreneurship, technology strategy, employee engagement and operations manager. Dr. Jeffery is supporting Dubai Future Foundation in smart City transition through defining policy recommendations, strategy, collaborative R&D models and experimental zones for future technology development and testing. Her projects include Emirates Airlines, DB World, Expo2020 and Majid Al Futtaim. Dr. Jeffery’s research interest centers around innovation ecosystems, business models for emerging technologies, and digital service design. She is conducting her research in European Commission funded research projects with major European cities, universities and technology companies. The ongoing major project involves drone ambulance development for blood deliveries in accident sites. Selected Professional Positions: Business development manager for Nokia Corporation in Europe, USA and Singapore (1999-2009) Director, Executive Development, Aalto University, Singapore (2007-2009) Director, Center for Knowledge and Innovation Research, Aalto University, Finland (2009-2020) Director of Innovation, Assistant Professor, Masdar Institute, Abu Dhabi University, HBMSU, Fujairah University, HCT (2014-2022), Heriot Watt (2023-) Selected Positions of Trust: President, Finnish Business Council in the UAE Executive Board, European Network of Living Labs International Advisory Board member, several Finnish universities