Dr. Sreejith Balasubramanian is the Associate Professor, and the Head of the Centre for Supply Chain Excellence at Middlesex University, Dubai. He is also the Chair of the Office of Research. Sreejith completed his PhD from Middlesex University Business School in London. Sreejith is an expert in supply chain, logistics, disruptive technologies, and decarbonization. He is currently leading the 3-year Digital Twin Project funded by the Dubai Future Foundation. He is also part of a core team current working on a funded USD 200,000 (approx.) flagship project from Thailand Research Foundation on ‘Net Zero Emission Execution and Roadmap and Tools’ for the Thai Logistics Sector. He is an active researcher area of Supply Chain, Logistics, Sustainability, and Industry 4.0 technologies, having published his work in leading journals such as International Journal of Production Research and IEEE Transactions in Engineering Management. His other areas of expertise include supply chain, operations management, disruptive technologies, sustainability, and knowledge management. He has been a consultant and trainer for several public and private sector entities and intergovernmental organizations including Bridgestone, Abu Dhabi Chamber of Commerce, and Mekong Institute. He has also received project funding from global bodies such as the International Organization for Migration (IOM), and Mekong – Korea Cooperation Fund (MKCF), and UN Office for South-South Cooperation (UNOSSC). Sreejith has over 70 publications in leading academic and practitioner-focused journals, including Supply Chain Management: An International Journal; Production, Technological Forecasting and Social Change, IEEE Transactions on Engineering Management, Planning & Control; Business Strategy and the Environment, and Journal of Knowledge Management. Before moving to academia, Sreejith had several years of industry experience in the telecom sector in senior roles as an IT project consultant and project manager.