I'm a visionary product leader and enthusiast. I know how to cultivate product culture in within a team or an entire company. I firmly believe in using data and a customer-driven approach to guide product development. My expertise lies in shaping product vision and strategy, conducting market and customer research, establishing business and product metrics, and overseeing product launches. I am a firm believer in empowering teams and creating safe work environments as crucial elements for the success of any business. My background includes various leadership roles. I have worked with both international and local market-leading organisations in software, financial, retail, telecommunications, and the public sector.